Started in June 2025, forever was my idea is a Milan based brand.
We make garments for the post internet girls who lived their teen years on tumblr and still feeling nostalgic. Exploring the aesthetic and trends of the early years of the social networks (2010 - 2016) with the design and the comunication. Chronically online culture. Simple designs with stretch fabrics, the purpouse is to suits multiple kind of bodies with the same sample sizes S M L.
